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Signal & Proof, the name of the business

Helping good work speak for itself.

We help nonprofits and B2B firms make claims their audiences can trust—through evaluation, strategy, positioning, and writing built on what's actually true.

Insight. Evidence. Persuasion.

Working from Home

Our Work.

Signal & Proof helps nonprofits and B2B firms make the case for their work. That means understanding the audience you need to move, defending your claims with data that holds up, and communicating in a way that actually sells the idea.

Nice to meet you.

My name is Michaela.

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I've spent 25 years helping mission-driven organizations figure out what's working and how to say so—program evaluation across health, education, human services, and criminal justice, plus a decade of grant writing. Alongside that, years of copywriting and ghostwriting for businesses taught me how to make a case land with a commercial audience, too. That range is what I bring to Signal & Proof: nonprofits making the case to funders, B2B firms making the case to buyers. The discipline is the same.

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